Hoping to raise water awareness, state returns to a famous ad man

An Austin advertising legend who once helped sell “Don’t mess with Texas” is now working with state officials on a sequel: a campaign to get Texans to cherish water, from their lakes to their sinks.

Roy Spence, one of the founders of ad giant GSD&M, is partnering with Texas State University’s Meadows Center for Water and the Environment and the Texas Water Development Board on the project, which is still in its early stages….read more at Austin-American Statesman.