Water is not traditionally thought of as a crop, but Water As A Crop® and its partners are hoping to change that. This organization promotes the idea that water falling on private, rural land can be effectively conserved and marketed in a manner similar to crops. In exchange for implementing conservation practices, rural landowners receive financial incentives to reimburse their costs. These conservation practices benefit investors and landowners and preserve water for rural and urban communities alike. Read more from Texas Water Resource Institute.